the curation standard

We don't aim to give you the greatest number of choices. We aim to make the choices that remain easier to understand.

Every product at WellCat must have a reason to be here.

It may meet an important clinical need.
It may make caring for a cat easier.
It may respect or support normal feline behaviour.
Or it may solve something that cannot reasonably be solved through knowledge or environmental change alone.

If we don't believe a product adds something worthwhile to a cat's care, we don't sell it.

That's the WellCat curation standard.