ease
making care easier. making life easier.
Caring for a cat sometimes means doing things they wouldn't choose for themselves — giving a tablet, clipping a nail, brushing a coat, or getting them into a carrier.
At other times, the cat needs support — with movement, discomfort, stress, or recovery.
Ease brings together practical ways to make both a little easier.
making care easier
churu puree
why Churu is one of our essentials
Churu isn't used here the way it's usually marketed.
One of my own cats wouldn't let me near a painful area to clean it — until there was a Churu in front of him. He licked and grumbled at the same time, but I got the job done.
And it's not just my experience. Cooperative-care techniques using Churu came up repeatedly at the AAFP conference, from veterinarians solving the same problem in their own practices.
We use Churu as a distraction, a reward and a training aid — something that can make medication, grooming, handling and other necessary care a little easier.
Keep a few on hand for when you need them.
making life easier
for cats living with ongoing stress
Stress is one of the most common things we see in cats — more common than most owners realise, and it doesn't always look like hiding or agitation. Urinating outside the litter tray, overgrooming and changes in appetite can all be signs of stress — but see your veterinarian first, since these can also have medical causes.
Cats rely heavily on scent to feel safe in their environment. When that sense of familiarity breaks down — a house move, a new pet, conflict between cats, renovations — stress can build quietly, long before it's obvious.
Feliway Diffuser offers ongoing environmental support, helping restore that sense of familiarity in the area where your cat spends most of their time.
A stressed cat doesn't always need more products. Sometimes the more useful question is why the environment stopped feeling safe in the first place — and Feliway is support while that's worked out, not a fix on its own.